Report on biodiversity and related concepts perceptions. Delivrable number: D1.1

Summary

• This report provides insight into the biodiversity discourse by biodiversityrelevant actor groups in Europe
• The absence of a common understanding of biodiversity allows actor groups to choose rhetoric strategically
• Biodiversity discourse is used strategically to persuade, gather custom or support, or justify action or inaction
• Anthropocentric values are mostly used when arguing both for and against biodiversity conservation
• The biodiversity discourse is dominated by rhetoric of warning, persuading, calling for action, accusing, and informing
• The rhetoric used in biodiversity discourse differs between countries
• Knowledge of societal discourses are valuable to tailor interventions to promote biodiversity, such as those in PLANET4B case studies