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HealthyGrowth - From Niche to Volume with Integrity and Trust, FULL CASE STUDY REPORT for the Producer-Consumer-Community Landwege cooperative – Germany

Münchhausen, von, Susanne (2015) HealthyGrowth - From Niche to Volume with Integrity and Trust, FULL CASE STUDY REPORT for the Producer-Consumer-Community Landwege cooperative – Germany. Eberswalde University for Sustainable Development (HNEE), Eberswalde, Germany .

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Summary

Most local organic market chains have inherent problems in moving from niche to volume, and mainstream large-scale market chains have inherent difficulties in securing and advancing organic values. The project “Healthy Growth: From Niche to Volume with Integrity and trust” investigated a range of successful mid-scale organic value chains in order to learn how they are able to combine volume and values, and to use this knowledge to support the further development of organic businesses, networks and initiatives. Research teams from 10 European countries contributed with 19 case studies. Landwege cooperative is one of the German case studies. The organic producer-consumer cooperative has 30 member farms producing local organic food products and around 600 consumer members. Landwege runs 5 modern supermarkets in the city of Lübeck and Bad Schwartau in the Federal State of Schleswig-Holstein. The case study report presents the development of the initiative since the 1980s, the related value chain of organic farm products and the stakeholder network around the cooperative. The in-depth analysis focuses on six tasks or perspectives: governance and organisation, business logic, quality and market differentiation, communication of values, transnmission of values and qualities, and risk and resilience.


EPrint Type:Report
Type of presentation:Other
Keywords:Organic, food, value chains, farming, food processing, marketing, Germany, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020
Agrovoc keywords:
LanguageValueURI
EnglishOrganic foodshttp://aims.fao.org/aos/agrovoc/c_29261
EnglishFood chainshttp://aims.fao.org/aos/agrovoc/c_3014
EnglishOrganic agriculturehttp://aims.fao.org/aos/agrovoc/c_15911
EnglishGermanyhttp://aims.fao.org/aos/agrovoc/c_3245
EnglishMarketing channelshttp://aims.fao.org/aos/agrovoc/c_4622
Subjects: Farming Systems > Farm economics
Food systems > Processing, packaging and transportation
Food systems > Markets and trade
Food systems > Produce chain management
"Organics" in general > Countries and regions > Germany
Research affiliation: European Union > CORE Organic II > HealthyGrowth
Germany > Federal Organic Farming Scheme - BOELN > Economics > Marktentwicklung
Germany > University of Applied Science Eberswalde
Related Links:http://www.bundesprogramm-oekolandbau.de, http://www.bundesprogramm.de/fkz=12OE020, http://orgprints.org/cgi/search/advanced?addtitle%2Ftitle=&keywords=12OE020&projects=BOEL&_order=bypublication&_action_search=Suchen, http://orgprints.org/24922/
Deposited By: von Münchhausen, Dr Susanne
ID Code:28757
Deposited On:07 May 2015 13:38
Last Modified:07 May 2015 13:38
Document Language:English
Status:Published
Refereed:Not peer-reviewed

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