EU webinar “Strategies for Marketing and Promoting Organic Seeds Locally and Effectively”

Carrascosa García, María; Schafer, Freya; Zintl, Maria; Špicnagel, Ana-Marija; Rossmanith, Gebhard; Lazzaro, Mariateresa; Gori, Francesca and Holzher, Philipp (2025) EU webinar “Strategies for Marketing and Promoting Organic Seeds Locally and Effectively”. LiveSeeding.

	Microsoft PowerPoint - English (Maria Carrascosa - Introduction) 31MB
	Microsoft PowerPoint - English (Freya SCHÄFER - Insights of the organic seed and breeding sector in the EU) 12MB
	Microsoft PowerPoint - English (Maria Zintl - Current status of the regulatory review process for the marketing of PRM in the EU) 1MB
	Microsoft PowerPoint - English (Ana-Marija Špicnagel - Future is organic business models for organic seeds and breeding business) 8MB
	Microsoft PowerPoint - English (Carl Vollenweider - BioSaat GmbH) 5MB
	Microsoft PowerPoint - English (Anamarija Ćorić - Importance of marketing, communication and visibility for business success) 2MB
	Microsoft PowerPoint - English (Mariateresa Lazzaro - Challenges in communicating about organic seeds & organic breeding) 9MB
Preview	PDF - English (Stefan Doeblin - Living Seeds Sementes Vivas SA Organic & biodynamic seeds) 4MB
	Microsoft PowerPoint - English (Andrea Ghedina - Marketing and communication for resilient organic seeds and breeding bussines) 23MB
Preview	PDF - English (Sebastià Grimalt Mascaró - Association of Local Varieties of Mallorca) 987kB
	Microsoft PowerPoint - English (Philipp Holzherr - DIVERSIFOOD Label Evaluation Matrix) 20MB
Preview	PDF - English (Justine Lipke - bioverita - Organic right from the start) 1MB
	Microsoft PowerPoint - English (Francesca Gori - The OHM logo by Rete Semi Rurali in Italy) 6MB
	Video (MPEG) - English (Recording - Day 1) 161B
	Video (MPEG) - English (Recording - Day 2) 161B

Summary

Presentations from second EU webinar “Strategies for Marketing and Promoting Organic Seeds Locally and Effectively”, held from 24-25 February 2025.

EPrint Type:	Teaching resource
Keywords:	marketing, entrepreneurship, strategies, seeds, LiveSeeding, Abacus, FiBL25122
Agrovoc keywords:	Language Value URI English marketing http://aims.fao.org/aos/agrovoc/c_4620 English entrepreneurship http://aims.fao.org/aos/agrovoc/c_37887 English strategies http://aims.fao.org/aos/agrovoc/c_330991 English seeds http://aims.fao.org/aos/agrovoc/c_6946
Subjects:	Food systems > Markets and trade Crop husbandry > Breeding, genetics and propagation Knowledge management > Education, extension and communication
Research affiliation:	International Organizations > FiBL Europe Croatia European Union > Horizon Europe > LiveSeeding Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Crops > Seeds and breeding > Seeds Germany > FiBL Germany - Research Institute of Organic Agriculture > Agriculture Spain > Other organizations Spain International Organizations > International Federation of Organic Agriculture Movements IFOAM > IFOAM Organics Europe Italy > Other organizations Italy Portugal
Horizon Europe or H2020 Grant Agreement Number:	101059872
Related Links:	https://www.fibl.org/en/themes/projectdatabase/projectitem/project/2163, https;//www.liveseeding.eu
Deposited By:	Maričić, Dora
ID Code:	56600
Deposited On:	09 Jan 2026 10:14
Last Modified:	12 Jan 2026 07:34
Document Language:	English
Status:	Unpublished

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