Bernet, Thomas; Rurinja, Clement; Njoroge, Martin; Ndungu, Samuel; Maestrini, Nicoletta and Arbenz, Markus
(2025)
Digitale Zukunft.
Ökologie & Landbau, 2025 (4), pp. 48-49.
![[thumbnail of bernet-etal-2025-OEL-Nr4-p48-49.pdf]](/56238/1.hassmallThumbnailVersion/bernet-etal-2025-OEL-Nr4-p48-49.pdf)  Preview |
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Summary
Der Zugang zu gesunden Lebensmitteln wird weltweit immer bedeutender. Ein Pilotprojekt in Kenia zeigt, wie Influencer-Marketing und E-Commerce eine Schlüsselrolle bei der Entwicklung des Biomarkts spielen können. Sowohl Produzent*innen als auch Verbraucher*innen profitieren davon.
| EPrint Type: | Newspaper or magazine article |
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| Keywords: | E-Commerce, Biomarkt, Marktentwicklung, Kenia, Markt, Handel, Abacus, FiBL65239, AOMD, Digitalisierung |
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| Agrovoc keywords: | German - Deutsch Markt http://aims.fao.org/aos/agrovoc/c_4626 German - Deutsch Lebensmittel http://aims.fao.org/aos/agrovoc/c_3032 German - Deutsch E-Commerce -> elektronischer Handel http://aims.fao.org/aos/agrovoc/c_92351 German - Deutsch Kenia http://aims.fao.org/aos/agrovoc/c_4086 |
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| Subjects: | Food systems > Markets and trade
Food systems > Produce chain management
"Organics" in general > Countries and regions > Africa |
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| Research affiliation: | Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > International > Regions > Africa
Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Society > Data & digitalisation
Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Society > Economics & market
Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > International > Market development
Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > International > Policy & sector development |
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| Related Links: | https://www.fibl.org/de/themen/projektdatenbank/projektitem/project/2168 |
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| Deposited By: |
Forschungsinstitut für biologischen Landbau, FiBL
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| ID Code: | 56238 |
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| Deposited On: | 16 Sep 2025 07:08 |
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| Last Modified: | 16 Sep 2025 07:08 |
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| Document Language: | German/Deutsch |
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| Status: | Published |
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| Refereed: | Not peer-reviewed |
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