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Strategies for medium-sized value-based food chains during growing process with a particular focus on the business logic and management concept

Münchhausen, von, Susanne; Schulz, Kristin; Häring, Anna Maria and Llamas Vacas, Rocio (2014) Strategies for medium-sized value-based food chains during growing process with a particular focus on the business logic and management concept. In: Schobert, Heike; Riecher, Maja-Catrin; Fischer, Holger; Aenis, Thomas and Knierim, Andrea (Eds.) Farming systems facing global challenges: Capacities and strategies, IFSA Europe, Leibniz-Centre for Agricultural Landscape Research (ZALF), Humboldt-Universität zu Berlin, Book of abstracts In: http://project2.zalf.de/IFSA_2014/documents/ifsa-2014-berlin-book-of-abstracts.pdf, p. 58.

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Document available online at: http://ifsa.boku.ac.at/cms/fileadmin/Proceeding2014/WS_2_1_Muenchhausen.pdf


Growth of values-based food chains holds particular challenges. The disconnection between producers and consumers require strategies that maintain and communicate values throughout the food chain. The objective of this paper is to analyze strategies organic food businesses have chosen to deal with growth, and in particular, strategies that focus on consumers’ expectations and producers’ business strategies. A literature review on the challenges of growing organic food chains provided the conceptual framework. The analysis of three case studies of organic food businesses shows that the values of food chains and the related business strategies aiming to maintain and transmit these values differ significantly. One case study business is closely linked to the farmers and the chain is characterized by the quality of products and process. The second case study focuses on reliability between chain partners, while the third is based on good cooperation aiming to secure income and employment.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Organic foods, food chains, food quality, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, Healthy Growth, CoreOrganic
Agrovoc keywords:
Organic foods
Food chains
Food quality
Subjects: Food systems > Markets and trade
Food systems > Produce chain management
"Organics" in general > Countries and regions > Germany
Research affiliation: European Union > CORE Organic > CORE Organic II > HealthyGrowth
Germany > Federal Organic Farming Scheme - BOEL > Economics > Marktentwicklung
Germany > University of Applied Science Eberswalde
International Conferences > Other
Related Links:http://www.bundesprogramm-oekolandbau.de, http://www.bundesprogramm.de/fkz=12OE020, https://orgprints.org/cgi/search/advanced?addtitle%2Ftitle=&keywords=12OE020&projects=BOEL&_order=bypublication&_action_search=Suchen
Deposited By: von Münchhausen, Dr Susanne
ID Code:25694
Deposited On:29 Apr 2014 12:04
Last Modified:25 May 2023 11:56
Document Language:English
Refereed:Not peer-reviewed

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