Münchhausen, von, Susanne; Schulz, Kristin; Häring, Anna Maria and Llamas Vacas, Rocio (2014) Strategies for medium-sized value-based food chains during growing process with a particular focus on the business logic and management concept. In: Schobert, Heike; Riecher, Maja-Catrin; Fischer, Holger; Aenis, Thomas and Knierim, Andrea (Eds.) Farming systems facing global challenges: Capacities and strategies, IFSA Europe, Leibniz-Centre for Agricultural Landscape Research (ZALF), Humboldt-Universität zu Berlin, Book of abstracts In: http://project2.zalf.de/IFSA_2014/documents/ifsa-2014-berlin-book-of-abstracts.pdf, p. 58.
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Summary
Growth of values-based food chains holds particular challenges. The disconnection between producers and consumers require strategies that maintain and communicate values throughout the food chain. The objective of this paper is to analyze strategies organic food businesses have chosen to deal with growth, and in particular, strategies that focus on consumers’ expectations and producers’ business strategies. A literature review on the challenges of growing organic food chains provided the conceptual framework. The analysis of three case studies of organic food businesses shows that the values of food chains and the related business strategies aiming to maintain and transmit these values differ significantly. One case study business is closely linked to the farmers and the chain is characterized by the quality of products and process. The second case study focuses on reliability between chain partners, while the third is based on good cooperation aiming to secure income and employment.
| EPrint Type: | Conference paper, poster, etc. |
|---|---|
| Type of presentation: | Paper |
| Keywords: | Organic foods, food chains, food quality, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, Healthy Growth, CoreOrganic |
| Agrovoc keywords: | Language Value URI English Organic foods http://aims.fao.org/aos/agrovoc/c_29261 English Food chains http://aims.fao.org/aos/agrovoc/c_3014 English Germany http://aims.fao.org/aos/agrovoc/c_3245 English Food quality http://aims.fao.org/aos/agrovoc/c_10965 |
| Subjects: | Food systems > Markets and trade Food systems > Produce chain management "Organics" in general > Countries and regions > Germany |
| Research affiliation: | European Union > CORE Organic > CORE Organic II > HealthyGrowth Germany > Federal Organic Farming Scheme - BOEL > Economics > Marktentwicklung Germany > University of Applied Science Eberswalde International Conferences > Other |
| Related Links: | http://www.bundesprogramm-oekolandbau.de, http://www.bundesprogramm.de/fkz=12OE020, https://orgprints.org/cgi/search/advanced?addtitle%2Ftitle=&keywords=12OE020&projects=BOEL&_order=bypublication&_action_search=Suchen |
| Deposited By: | von Münchhausen, Dr Susanne |
| ID Code: | 25694 |
| Deposited On: | 29 Apr 2014 12:04 |
| Last Modified: | 25 May 2023 11:56 |
| Document Language: | English |
| Status: | Published |
| Refereed: | Not peer-reviewed |
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Strategies for medium-sized value-based food chains during growing process with a particular focus on the business logic and management concept. (deposited 08 Jan 2014 09:49)
- Strategies for medium-sized value-based food chains during growing process with a particular focus on the business logic and management concept. (deposited 29 Apr 2014 12:04) [Currently Displayed]
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