Maestrini, Nicoletta and Bernet, Thomas (2025) The organic caravan campaign: celebrating organic food as a modern, healthy lifestyle. Research Institute of Organic Agriculture FiBL , Department of International Cooperation.
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Summary
Combining education with entertainment, music, dancing, and interactive storytelling, the Organic Food Caravan Campaign in Kenya connected farmers, consumers, and influencers, showcasing organic living as a modern, conscious lifestyle. The campaign was implemented as part of the Sustainable Lifestyle Influencing Approach (SuLIA), developed by FiBL in collaboration with Kenyan partners (KOAN, WOWZI) and the Leopold Bachmann Foundation.
| EPrint Type: | Report |
|---|---|
| Keywords: | market demand, consumer behaviour, digital storytelling, Africa, Abacus, FiBL65239 |
| Agrovoc keywords: | Language Value URI English market demand http://aims.fao.org/aos/agrovoc/c_3b827e95 English consumer behaviour http://aims.fao.org/aos/agrovoc/c_1821 English digital storytelling http://aims.fao.org/aos/agrovoc/c_7dee1e8c English Africa http://aims.fao.org/aos/agrovoc/c_165 |
| Subjects: | Food systems > Markets and trade Knowledge management > Education, extension and communication "Organics" in general > Countries and regions > Africa |
| Research affiliation: | Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > International > Regions > Africa Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > International > Market development |
| Related Links: | https://www.fibl.org/en/themes/projectdatabase/projectitem/project/2168 |
| Deposited By: | Maestrini, Nicoletta |
| ID Code: | 56057 |
| Deposited On: | 31 Jul 2025 07:07 |
| Last Modified: | 31 Jul 2025 12:38 |
| Document Language: | English |
| Status: | Unpublished |
| Refereed: | Not peer-reviewed |
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