Growing Kenya’s organic market through retailer and influencer collaboration

Summary

Getting your message in front of 5 million people in just four months is no easy feat; but that’s where social media makes a difference.
The Retailer Campaign in Kenya set out to raise awareness of the Kilimohai organic mark and increase consumer demand for organic products. It combined in-store and online promotions by retailers with digital storytelling from content creators, reaching millions of Kenyans across both online and offline channels. This campaign was implemented as part of the Sustainable Lifestyle Influencing Approach (SuLIA), developed by FiBL in collaboration with Kenyan partners (KOAN, WOWZI) and the Leopold Bachmann Foundation.