Borghoff, Lisa and Strassner, Carola (2019) How do food producers communicate producing methods to consumers? Results of field research in different German supermarkets and analysis of online communication of various producers. Poster at: 33rd EFFoST International Conference Sustainable Food Systems - Performing by Connecting, Rotterdam, The Netherlands, 12-14 November 2019.
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Summary in the original language of the document
Our research questions considered how food processing is described on the packaging and in non-packaging promotion, for milk, fruit juice and tomato products, organic as well as non-organic. Detailed information on processing is rare on the packages of all three product types. Processing is often described with emotional terms like gentle or careful, or the time associated adverb „fresh“.
| EPrint Type: | Conference paper, poster, etc. |
|---|---|
| Type of presentation: | Poster |
| Keywords: | ProOrg, proorg |
| Agrovoc keywords: | Language Value URI English UNSPECIFIED UNSPECIFIED German - Deutsch UNSPECIFIED UNSPECIFIED |
| Subjects: | Food systems > Food security, food quality and human health Food systems > Processing, packaging and transportation |
| Research affiliation: | European Union > CORE Organic > CORE Organic Cofund > ProOrg |
| Deposited By: | Rahier, Lisa |
| ID Code: | 37014 |
| Deposited On: | 22 Jan 2020 15:42 |
| Last Modified: | 24 May 2021 14:50 |
| Document Language: | English |
| Status: | Published |
| Refereed: | Peer-reviewed and accepted |
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