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Consumers’ perceptions of organic food processing – first insights in milk and juice processing

Hüppe, Ronja and Zander, Katrin (2019) Consumers’ perceptions of organic food processing – first insights in milk and juice processing. In: Perspektiven wertebasierter Wertschöpfungsketten, pp. 45-46.

[thumbnail of Abstract for conference presentation] PDF - Published Version - English (Abstract for conference presentation)

Document available online at: https://oega.boku.ac.at/tagungen/tagung-2019/


Little research has been done on consumers’ expectations and preferences related to processing technologies. This is also the case for processed organic food. Nevertheless, consumers may have specific expectations of processing in organic food. Thus, this study explores consumers’ knowledge, expectations, and opinions of processing technologies in organic foods. Fo- cus group discussions were conducted with occasional buyers of organic products. For organic products, partic- ipants preferred physical technologies over thermal tech- nologies, because ‘nothing is added to or changed the product’. However, they showed a great uncertainty re- garding the complexity and opacity of the topic. Thus, communicating processing technologies in a transparent way is crucial to ensure a further growth of and trust in the organic market.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Speech
Keywords:Consumer preferences, Organic foods, processing technologies, ProOrg Code of Practice
Agrovoc keywords:
consumer behaviour
organic food products -> organic foods
processing of foods -> food processing
Subjects: Food systems > Processing, packaging and transportation
Values, standards and certification > Consumer issues
"Organics" in general > Countries and regions > Europe
Research affiliation: European Union > CORE Organic Cofund > ProOrg
Related Links:https://projects.au.dk/coreorganiccofund/news-and-events/show/artikel/proorg-developing-a-code-of-practice-for-organic-food-processing/
Deposited By: Hüppe, Ronja
ID Code:36910
Deposited On:17 Dec 2019 10:37
Last Modified:10 May 2021 09:51
Document Language:English
Refereed:Not peer-reviewed

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