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How do food producers communicate producing methods to consumers? Results of field research in different German supermarkets and analysis of online communication of various producers

Borghoff, Lisa and Strassner, Carola (2019) How do food producers communicate producing methods to consumers? Results of field research in different German supermarkets and analysis of online communication of various producers. Poster at: 33rd EFFoST International Conference Sustainable Food Systems - Performing by Connecting, Rotterdam, The Netherlands, 12-14 November 2019. [Submitted]

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Summary

Our research questions considered how food processing is described on the packaging and in non-packaging promotion, for milk, fruit juice and tomato products, organic as well as non-organic. Detailed information on processing is rare on the packages of all three product types. Processing is often described with emotional terms like gentle or careful, or the time associated adverb „fresh“.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Poster
Keywords:ProOrg, proorg
Subjects: Food systems > Food security, food quality and human health
Food systems > Processing, packaging and transportation
Research affiliation: European Union > CORE Organic Cofund > ProOrg
European Union > CORE Organic Cofund
Deposited By: Borghoff, Lisa
ID Code:37014
Deposited On:22 Jan 2020 15:42
Last Modified:05 Jun 2020 06:58
Document Language:English
Status:Submitted
Refereed:Peer-reviewed and accepted

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