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Module 25 – Building and Positioning Organic Seed and Breeding Enterprises

Špicnagel, Ana-Marija; Rossmanith, Gebhard; Lazzaro, Mariateresa and Holzherr, Philipp (2026) Module 25 – Building and Positioning Organic Seed and Breeding Enterprises. IPS, Croatia; Bingenheimer Saatgut AG, Germany; FiBL, Switzerland; ProSpecieRara, Switzerland .

[thumbnail of Unit 1: Ana-Marija Špicnagel and Federico Fabbri - Entrepreneurship in the organic seeds and breeding sector] PDF - English (Unit 1: Ana-Marija Špicnagel and Federico Fabbri - Entrepreneurship in the organic seeds and breeding sector)
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[thumbnail of Unit 1: Ana-Marija Špicnagel and Federico Fabbri - Entrepreneurship in the organic seeds and breeding sector] Video (MPEG) - English (Unit 1: Ana-Marija Špicnagel and Federico Fabbri - Entrepreneurship in the organic seeds and breeding sector)
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[thumbnail of Unit 2: Panel discussion, Organic is future: business models for organic seeds and breeding] Microsoft PowerPoint - English (Unit 2: Panel discussion, Organic is future: business models for organic seeds and breeding)
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[thumbnail of Unit 2: Gebhard Rossmanith - Bingenheimer saatgut]
Preview
 PDF - English (Unit 2: Gebhard Rossmanith - Bingenheimer saatgut)
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[thumbnail of Unit 2: Deliverable D5.1 Report on bottlenecks and opportunities for the horizontal proliferation and scaling-up of the organic seeds and cultivar testing network] HTML - English (Unit 2: Deliverable D5.1 Report on bottlenecks and opportunities for the horizontal proliferation and scaling-up of the organic seeds and cultivar testing network)
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[thumbnail of Unit 2: - Panel discussion, Organic is future: business models for organic seeds and breeding] Video (MPEG) - English (Unit 2: - Panel discussion, Organic is future: business models for organic seeds and breeding)
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[thumbnail of Unit 3: Anamarija Ćorić - Importance of marketing, communication and visibility for business success] Microsoft PowerPoint - English (Unit 3: Anamarija Ćorić - Importance of marketing, communication and visibility for business success)
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[thumbnail of Unit 3: Mariateresa Lazzaro - Challenges in communicating about organic seeds & organic breeding] Microsoft PowerPoint - English (Unit 3: Mariateresa Lazzaro - Challenges in communicating about organic seeds & organic breeding)
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[thumbnail of Unit 3: Stefan Doeblin - Living Seeds Sementes Vivas SA Organic & biodynamic seeds] PDF - English (Unit 3: Stefan Doeblin - Living Seeds Sementes Vivas SA Organic & biodynamic seeds)
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[thumbnail of Unit 3: Carl Vollenweider - BioSaat GmbH] Microsoft PowerPoint - English (Unit 3: Carl Vollenweider - BioSaat GmbH)
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[thumbnail of Unit 3: Andrea Ghedina - Marketing and communication for resilient organic seeds and breeding bussines] Microsoft PowerPoint - English (Unit 3: Andrea Ghedina - Marketing and communication for resilient organic seeds and breeding bussines)
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[thumbnail of Unit 3: Sebastià Grimalt Mascaró - Association of Local Varieties of Mallorca] PDF - English (Unit 3: Sebastià Grimalt Mascaró - Association of Local Varieties of Mallorca)
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[thumbnail of Unit 3: Panel discussion, Marketing and communication for resilient organic seeds and breeding business] Video (MPEG) - English (Unit 3: Panel discussion, Marketing and communication for resilient organic seeds and breeding business)
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[thumbnail of Unit 4: Philipp Holzherr - DIVERSIFOOD Label Evaluation Matrix] Microsoft PowerPoint - English (Unit 4: Philipp Holzherr - DIVERSIFOOD Label Evaluation Matrix)
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[thumbnail of Unit 4: Justine Lipke - bioverita - Organic right from the start] PDF - English (Unit 4: Justine Lipke - bioverita - Organic right from the start)
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[thumbnail of Unit 4: Francesca Gori - The OHM logo by Rete Semi Rurali in Italy] Microsoft PowerPoint - English (Unit 4: Francesca Gori - The OHM logo by Rete Semi Rurali in Italy)
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[thumbnail of Unit 4: Diversifood Label Evaluation Matrix] PDF - English (Unit 4: Diversifood Label Evaluation Matrix)
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[thumbnail of Unit 4: Panel: label strategies to enhance visibility] Video (MPEG) - English (Unit 4: Panel: label strategies to enhance visibility)
267MB
[thumbnail of Training outline - Module 25] Microsoft Word - English (Training outline - Module 25)
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Summary

This module addresses entrepreneurship as a practical pathway to create, consolidate and scale organic seed production and plant breeding initiatives in Europe. It connects strategic and organisational choices with market realities, including how initiatives define their value proposition, select viable channels, mobilise resources and manage risks when developing an SME in the organic seed and breeding sector.


EPrint Type:Teaching resource
Keywords:marketing, labelling, LiveSeeding
Agrovoc keywords:
Language
Value
URI
English
marketing
http://aims.fao.org/aos/agrovoc/c_4620
English
labelling
http://aims.fao.org/aos/agrovoc/c_330899
Subjects: Food systems > Markets and trade
Crop husbandry > Breeding, genetics and propagation
Knowledge management > Education, extension and communication
Research affiliation: Croatia
European Union > Horizon Europe > LiveSeeding
Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Crops > Seeds and breeding > Plant breeding
Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Crops > Seeds and breeding > Seeds
Spain > Other organizations Spain
Greece
Italy > Other organizations Italy
Portugal
Switzerland > Other organizations Switzerland
Germany > Other organizations Germany
Horizon Europe or H2020 Grant Agreement Number:101059872
Related Links:https://liveseeding.eu/
Deposited By: Maričić, Dora
ID Code:56640
Deposited On:21 Jan 2026 10:22
Last Modified:22 Jan 2026 10:24
Document Language:English
Status:Published

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