Module 25 – Building and Positioning Organic Seed and Breeding Enterprises

Špicnagel, Ana-Marija; Rossmanith, Gebhard; Lazzaro, Mariateresa and Holzherr, Philipp (2026) Module 25 – Building and Positioning Organic Seed and Breeding Enterprises. IPS, Croatia; Bingenheimer Saatgut AG, Germany; FiBL, Switzerland; ProSpecieRara, Switzerland .

	PDF - English (Unit 1: Ana-Marija Špicnagel and Federico Fabbri - Entrepreneurship in the organic seeds and breeding sector) 4MB
	Video (MPEG) - English (Unit 1: Ana-Marija Špicnagel and Federico Fabbri - Entrepreneurship in the organic seeds and breeding sector) 223MB
	Microsoft PowerPoint - English (Unit 2: Panel discussion, Organic is future: business models for organic seeds and breeding) 4kB
Preview	PDF - English (Unit 2: Gebhard Rossmanith - Bingenheimer saatgut) 1MB
	PDF - English (Unit 2: Deliverable D5.1 Report on bottlenecks and opportunities for the horizontal proliferation and scaling-up of the organic seeds and cultivar testing network) 4kB
	Video (MPEG) - English (Unit 2: - Panel discussion, Organic is future: business models for organic seeds and breeding) 175MB
	PDF - English (Unit 3: Anamarija Ćorić - Importance of marketing, communication and visibility for business success) 980kB
	PDF - English (Unit 3: Mariateresa Lazzaro - Challenges in communicating about organic seeds & organic breeding) 1MB
	PDF - English (Unit 3: Stefan Doeblin - Living Seeds Sementes Vivas SA Organic & biodynamic seeds) 4MB
	PDF - English (Unit 3: Carl Vollenweider - BioSaat GmbH) 1MB
	PDF - English (Unit 3: Andrea Ghedina - Marketing and communication for resilient organic seeds and breeding bussines) 1MB
	PDF - English (Unit 3: Sebastià Grimalt Mascaró - Association of Local Varieties of Mallorca) 987kB
	Video (MPEG) - English (Unit 3: Panel discussion, Marketing and communication for resilient organic seeds and breeding business) 304MB
	PDF - English (Unit 4: Philipp Holzherr - DIVERSIFOOD Label Evaluation Matrix) 3MB
	PDF - English (Unit 4: Justine Lipke - bioverita - Organic right from the start) 1MB
	PDF - English (Unit 4: Francesca Gori - The OHM logo by Rete Semi Rurali in Italy) 3MB
	Video (MPEG) - English (Unit 4: Panel: label strategies to enhance visibility) 267MB
	Microsoft Word - English (Training outline - Module 25) 110kB
Preview	PDF - English (Unit 4: Diversifood Label Evaluation Matrix) 1MB

Summary

This module addresses entrepreneurship as a practical pathway to create, consolidate and scale organic seed production and plant breeding initiatives in Europe. It connects strategic and organisational choices with market realities, including how initiatives define their value proposition, select viable channels, mobilise resources and manage risks when developing an SME in the organic seed and breeding sector.

EPrint Type:	Teaching resource
Keywords:	marketing, labelling, LiveSeeding
Agrovoc keywords:	Language Value URI English marketing http://aims.fao.org/aos/agrovoc/c_4620 English labelling http://aims.fao.org/aos/agrovoc/c_330899
Subjects:	Food systems > Markets and trade Crop husbandry > Breeding, genetics and propagation Knowledge management > Education, extension and communication
Research affiliation:	Croatia European Union > Horizon Europe > LiveSeeding Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Crops > Seeds and breeding > Plant breeding Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Crops > Seeds and breeding > Seeds Spain > Other organizations Spain Greece Italy > Other organizations Italy Portugal Switzerland > Other organizations Switzerland Germany > Other organizations Germany
Horizon Europe or H2020 Grant Agreement Number:	101059872
Related Links:	https://liveseeding.eu/
Deposited By:	Maričić, Dora
ID Code:	56640
Deposited On:	21 Jan 2026 10:22
Last Modified:	28 Jul 2026 13:17
Document Language:	English
Status:	Published

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