Kilimohai – The Organic Label for East Africa promising quality, trust, and an organic lifestyle for a young generation on the domestic market

Summary

Kilimohai, the East African Organic Mark, aims to facilitate the marketing of organic products in the five East African countries - Kenya, Tanzania, Uganda, Rwanda, and Burundi - and enhance national and, in the future, regional trade.The fundamental strategy is to a) offer a quality management system, b) facilitate supply for consumers (farm markets), and c) promote it to consumers. Retailers are the focus strategic partners. The key to success is a fair license fee system, which, in the case of KOAN, charges PGS directly and operators through brand fees in third-party certification.
The East African National Organic Agriculture Movements' strategy with the Kilimohai label is a comprehensive leadership approach to building sustainable and profitable organic agriculture and agroecology sectors.