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Culturally Adaptive Blockchain for Organic Product Marketing

Huque, Sheikh Mohammad Rafiul; Hossain, Shaikh Tanveer and Rana, Mohammad Baktiar (2021) Culturally Adaptive Blockchain for Organic Product Marketing. In: Regenerating More Resilient, IFOAM – Asia, South Korea, pp. 64-70.

[thumbnail of CONFERENCE PROCEEDINGS_ALGOA_GAOD_RAFIUL HUQUE.pdf] PDF - Published Version - English


Blockchain has been adapted to enhance traceability, transparency, accountability, and speed of information flow within the supply chain structure. It is direly essential to verify the organic produces to ensure authenticity and trustworthiness. Blockchain mechanism has been getting popular in the organic farming process due to the user-friendly way to trace the sources and authenticating process among the stakeholders, especially for the final consumers. However, though the Blockchain process largely depends on technological interventions, adaptation to culture is being regarded as an encouraging factor for organic farmers.
This paper incorporated two successful cases; one is Chetna Organic Producers where the intervention by SourceTrace to simplify the traceability issues of organic cotton produced until the consumer end in a cooperative cotton farming system. This mechanism reduces the vulnerability of tracing of organic farming enhances authenticity and provides competitive pricing. The second case explained a unique approach of Voice User Interface (VUI) introduced by HISHAB within the Blockchain mechanism that simplifies the authenticity among the stakeholders. Moreover, in this mechanism reduces may get benefits from this automated system to verify and evaluate their organic farmers' system.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Workshop
Keywords:Cultural Adaptability, Blockchain, Organic Product Marketing, Value Chain
Agrovoc keywords:
cultural factors
blockchain technology
organic food products -> organic foods
value chains
Subjects: Food systems > Markets and trade
Knowledge management > Education, extension and communication > Technology transfer
Knowledge management > Research methodology and philosophy > Research communication and quality
Values, standards and certification > Consumer issues
Food systems > Policy environments and social economy
Food systems > Produce chain management
"Organics" in general > Countries and regions > World
Research affiliation:Bangladesh
International Organizations > International Federation of Organic Agriculture Movements IFOAM
Deposited By: Huque, Dr. Sheikh Mohammed Rafiul
ID Code:43479
Deposited On:26 Jan 2022 09:30
Last Modified:19 Apr 2023 14:20
Document Language:English
Refereed:Peer-reviewed and accepted

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