Culturally Adaptive Blockchain for Organic Product Marketing

Summary

Blockchain has been adapted to enhance traceability, transparency, accountability, and speed of information flow within the supply chain structure. It is direly essential to verify the organic produces to ensure authenticity and trustworthiness. Blockchain mechanism has been getting popular in the organic farming process due to the user-friendly way to trace the sources and authenticating process among the stakeholders, especially for the final consumers. However, though the Blockchain process largely depends on technological interventions, adaptation to culture is being regarded as an encouraging factor for organic farmers.
This paper incorporated two successful cases; one is Chetna Organic Producers where the intervention by SourceTrace to simplify the traceability issues of organic cotton produced until the consumer end in a cooperative cotton farming system. This mechanism reduces the vulnerability of tracing of organic farming enhances authenticity and provides competitive pricing. The second case explained a unique approach of Voice User Interface (VUI) introduced by HISHAB within the Blockchain mechanism that simplifies the authenticity among the stakeholders. Moreover, in this mechanism reduces may get benefits from this automated system to verify and evaluate their organic farmers' system.