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Revealing Consumer Beliefs on Organic Food Using Qualitative Content Analysis of Online Comments

Kleeblatt, Jenny (2018) Revealing Consumer Beliefs on Organic Food Using Qualitative Content Analysis of Online Comments. Masters thesis, Technische Universität München , Marketing und Konsumforschung. . [Completed]

[thumbnail of Masterarbeit_Kleeblatt_Jenny.pdf] PDF - German/Deutsch
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Inhaltsananlyse von über 1000 Online Kommentaren in deutschsprachigen Foren und Online-Nachrichtenseiten. Identifizierung der Gesamteinstellung von Nutzern zum Thema Bio-Lebensmittel. Thesis zur Nutzung von Online Kommentaren im Zeitalter von Big Data zur Abbildung von Konsumentenmeinungen und Einstellungen.

Summary translation

Content analysis of over 1000 online comments in German-language forums and online news sites. Identification of the overall attitude of users about the topic of organic food. Thesis about the usability of online comments in the age of big data for the representation of consumer opinions and attitudes.

EPrint Type:Thesis
Thesis Type:Masters
Keywords:Consumer Beliefs, Organic Food, Online Comments, Big Data, Verbraucher, Bio-Lebensmittel, Kaufverhalten, Konsument, Öffentlichkeit
Agrovoc keywords:
German - Deutsch
Subjects: Farming Systems > Social aspects
Food systems > Markets and trade
Knowledge management > Education, extension and communication
"Organics" in general > Countries and regions > Germany
Research affiliation: Germany > University of Munich - TUM
Deposited By: Leitner, Suvi
ID Code:34852
Deposited On:02 May 2023 06:56
Last Modified:02 May 2023 13:16
Document Language:English
Refereed:Peer-reviewed and accepted

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