Kleeblatt, Jenny (2018) Revealing Consumer Beliefs on Organic Food Using Qualitative Content Analysis of Online Comments. Masters thesis, Technische Universität München , Marketing und Konsumforschung. . [Completed]
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Summary
Inhaltsananlyse von über 1000 Online Kommentaren in deutschsprachigen Foren und Online-Nachrichtenseiten. Identifizierung der Gesamteinstellung von Nutzern zum Thema Bio-Lebensmittel. Thesis zur Nutzung von Online Kommentaren im Zeitalter von Big Data zur Abbildung von Konsumentenmeinungen und Einstellungen.
Summary translation
Content analysis of over 1000 online comments in German-language forums and online news sites. Identification of the overall attitude of users about the topic of organic food. Thesis about the usability of online comments in the age of big data for the representation of consumer opinions and attitudes.
| EPrint Type: | Thesis |
|---|---|
| Thesis Type: | Masters |
| Keywords: | Consumer Beliefs, Organic Food, Online Comments, Big Data, Verbraucher, Bio-Lebensmittel, Kaufverhalten, Konsument, Öffentlichkeit |
| Agrovoc keywords: | Language Value URI German - Deutsch UNSPECIFIED UNSPECIFIED |
| Subjects: | Farming Systems > Social aspects Food systems > Markets and trade Knowledge management > Education, extension and communication "Organics" in general > Countries and regions > Germany |
| Research affiliation: | Germany > University of Munich - TUM |
| Deposited By: | Leitner, Suvi |
| ID Code: | 34852 |
| Deposited On: | 02 May 2023 06:56 |
| Last Modified: | 02 May 2023 13:16 |
| Document Language: | English |
| Status: | Unpublished |
| Refereed: | Peer-reviewed and accepted |
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