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Strategies to valorise agrobiodiversity

Oehen, B.; Meier, C.; Holzherr, P. and Förtser, I. (2018) Strategies to valorise agrobiodiversity. In: Book of Abstracts. 13th European International Farming Systems Association (IFSA) Symposium, Farming systems: facing uncertainties and enhancing opportunities, 1-5 July 2018, Chania, Crete, Greece, ISFA, pp. 1-11.

[thumbnail of Abstract] PDF - English (Abstract)

Document available online at: http://ifsa.boku.ac.at/cms/fileadmin/Proceeding2018/Theme5_OehenMeier.pdf


The current food value chain is characterised by a highly standardised offer produced in an increasingly monotonous agricultural system. In parallel, there is a growing interest among consumers for traditional or regional crop varieties. The conservation of these crops is often done by civil society organisations like Arche Noah, Pro Specie Rara, Rete Semi Rurali, Réseau Semence Paysanne or Red Andaluza de Semillas. Some networks sell their food products in local niche markets, specialised stores and supermarkets. To increase their visibility, some producer groups in the networks are interested in developing or improving a label to valorise agrobiodiversity to the consumer. Based on a representative consumer survey in four European countries, we show that consumer awareness with respect to traditional, old varieties is low but the interest in "Diversifood", defined as more diverse, locally adapted, healthy and tasty produce, is substantial. Therefore, we state, that the availability of a label to valorise agrobiodiversity would respond to consumer needs and increase the visibility of the work done by the networks – but only if it is embedded in an appropriate communication strategy aimed at raising consumer awareness about agrobiodiversity.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:DIVERSIFOOD, FiBL3512101 - 3512105, Agrobiodiversity, consumer awareness, diversity, food value chain, valorisation strategies, brand triad
Agrovoc keywords:
Subjects: Environmental aspects > Biodiversity and ecosystem services
Food systems > Produce chain management
Research affiliation: European Union > Horizon 2020 > Diversifood
Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Society > Rural sociology
Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Sustainability > Biodiversity
Related Links:https://www.fibl.org/en/projectdatabase/projectitem/project/1156.html
Deposited By: Oehen, Dipl. bot. Bernadette
ID Code:34721
Deposited On:26 Feb 2019 14:00
Last Modified:15 Mar 2022 15:43
Document Language:English
Refereed:Peer-reviewed and accepted

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