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Communicating with customers

Padel, Susanne and Zander, Katrin (2011) Communicating with customers. Organic Farming, 2011, Spring (106), pp. 29-31.

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The growth in demand for organic and Fairtrade products is a clear example of the emerging importance of ‘ethical consumerism’ in the food sector. But as the popularity of organic food grows, so too does the range of mass produced organic products. Indeed, competition between many organic products is now predominantly a question of price. As a result, there are concerns that the ethical values and objectives of the organic movement are no longer central to large sections of organic production.
The article summarises results of the Farmer Consumer Partnership (CORE FCP) project.

EPrint Type:Newspaper or magazine article
Subjects: Food systems > Markets and trade
Values, standards and certification > Consumer issues
Research affiliation: European Union > CORE Organic > FCP
UK > Organic Research Centre (ORC)
Germany > University of Kassel > Department of Agricultural- and Food Marketing
Deposited By: Padel, Dr Susanne
ID Code:18715
Deposited On:14 Apr 2011 13:50
Last Modified:14 Apr 2011 13:50
Document Language:English
Refereed:Not peer-reviewed

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