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Strategic options for sensory quality communication for organic products to different target groups and research needs – results from ECROPOLIS project

Schmid, Otto (2014) Strategic options for sensory quality communication for organic products to different target groups and research needs – results from ECROPOLIS project. In: Rahmann, G. and Aksoy, U. (Eds.) Building Organic Bridges, Johann Heinrich von Thünen-Institut, Braunschweig, Germany, 4, Thuenen Report, no. 20, pp. 1023-1026.

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Summary

In the EU funded research project Ecropolis (www.ecropolis.eu) sensory properties and sensory profiles from organic products as well as consumer expectations were collected and analysed in six European countries (CH, DE, FR, IT; NL, PL).Recommendations were made for organic associations, producers, processors, retailers and wholesalers, in particular through the interactive on-line data base OSIS (http://osis.ecropolis.eu). There are mainly two areas, where strategic options can be developed: a) the product development and b) the sensory quality communication strategies. Communication measures can emphasise the most preferred sensory attributes in order to better attract specific consumer segments. In those countries, where organic labelling has not a positive influence or even a negative image for certain products, attributes other than organic should be communicated. In a differentiation strategy more emphasis should be given on the communication of sensory differences and specific characteristics (example of yoghurt). Research needs in this area are outlined.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:organic products, sensory properties, consumer expectations, strategies
Agrovoc keywords:
LanguageValueURI
EnglishUNSPECIFIEDUNSPECIFIED
Subjects: Food systems > Processing, packaging and transportation
Food systems > Markets and trade
Food systems > Produce chain management
Research affiliation: Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Socio-Economics > Market
International Conferences > 2014: 18th IFOAM OWC Scientific Track: 4th ISOFAR Scientific Conference
FP7 Grant Agreement Number:2184772
ISBN:978-3-86576-128-6
DOI:10.3220/REP_20_1_2014
Deposited By: Schmid, Otto
ID Code:23750
Deposited On:28 Oct 2014 09:05
Last Modified:28 Oct 2014 09:05
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:urn:nbn:de:gbv:253-201407-dn053621-1

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