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Consumer Acceptance of Fungus-Resistant Grape Varieties - An Exploratory Study Using Sensory Evaluation Tests among Consumers in Germany

Kiefer, Christoph and Szolnoki, Gergely (2023) Consumer Acceptance of Fungus-Resistant Grape Varieties - An Exploratory Study Using Sensory Evaluation Tests among Consumers in Germany. Sustainability, 15 (13), pp. 1-16.

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Document available online at: https://www.mdpi.com/2071-1050/15/13/10664


Summary

To align with the target of reducing plant protection measures within the EU Green Deal programme, the utilisation of resistant grape varieties in viticulture becomes indispensable. Consequently, this study investigated the factors that influence consumer acceptance of fungus-resistant grape varieties (FRGV) in Germany. The qualitative research methodology involved conducting semi-structured interviews, including sensory evaluation tests, with focus groups consisting of 48 consumers and evaluating the data using content analysis. The findings revealed that the attractiveness of a grape variety is determined by four distinct attributes: familiarity, designation, association, and image. Furthermore, FRGV can be made more attractive to consumers by using denominations based on established grape varieties or by using and associating them with their sensory patterns. The sensory acceptance of FRGV varies significantly across consumer segments and vinification methods. Providing relevant information about the benefits of resistant grape varieties has a positive impact on consumer acceptance, and the level of interest and relevance varies by target group. The study suggests that it is possible to enhance consumer acceptance by offering attractive grape varieties, targeting group-specific sensory profiles, and engaging in storytelling campaigns that educate consumers about the advantages of resistant grapes.


EPrint Type:Journal paper
Keywords:grapevines, Vitis vinifera, PIWI, innovation, organic, sustainability, qualitative, BÖL, BOEL, FKZ 18OE004, FKZ 18OE033, FKZ 18OE034, FKZ 18OE034, FKZ 18OE035, FKZ 18OE036, FKZ 18OE037, FKZ 18OE038, FKZ 18OE112, FKZ 18OE113, FKZ 18OE114, FKZ 18OE115, VITIFIT, Plasmopara, viticola, Weinbau, Praxisforschungsnetzwerk
Agrovoc keywords:
Language
Value
URI
English
grape vines -> grapevines
http://aims.fao.org/aos/agrovoc/c_3360
English
Vitis vinifera
http://aims.fao.org/aos/agrovoc/c_8283
English
sustainability
http://aims.fao.org/aos/agrovoc/c_33560
Subjects: Farming Systems
Crop husbandry > Breeding, genetics and propagation
Crop husbandry > Crop health, quality, protection
Crop husbandry > Production systems > Fruit and berries > Viticulture
Research affiliation: Germany > Federal Organic Farming Scheme - BOEL > Plants > Pflanzenschutz
Germany > Hochschule Geisenheim University
DOI:https://doi.org/10.3390/ su151310664
Related Links:https://www.bundesprogramm.de
Deposited By: Zug, Dr. Katharina
ID Code:55796
Deposited On:05 Jun 2025 07:24
Last Modified:05 Jun 2025 07:24
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted

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