Report on Delphi expert interviews on value chain changes and business strategies

Summary

With the Farm-to-Fork Strategy, the EU has set targets of reaching at least 25% of the EU’s agricultural land under organic farming and significantly increasing organic aquaculture by 2030. The Horizon Europe project OrganicTargets4EU” develops in a multi-actor approach options and policy recommendations to support the achievement of these targets.
Based on an assessment of key drivers and lock-ins affecting the development of the organic sector, the project develops possible scenarios for achieving the targets set by the EU. The socio-economic impacts of the expansion of organic farming on agriculture, value chains and the organic market are analysed. Furthermore, the project provides evidence on the mechanisms that can drive demand for organic food and the impact of changing diets and food waste reduction on mitigating the reduced yields from organic production.
This deliverable results from Task 4.3 “Understanding market actor behaviour” analysis of the Delphi interviews with European experts downstream the value chain. Task 4.3 aims to provide information on the effectiveness of organic market development by the players in the value chain, and to analyse the socio-economic impact of achieving the Farm-to-Fork (F2F) objectives on processing, retailing and consumption. Task 4.3 is part of WP4 “Socio-economic impact on the market side”, which aims to assess the socio-economic impacts of the scenarios at the level of markets and value chains and identify market mechanisms for stimulating the increase of organic demand. In WP4, also the socio-economics effects linked to consumer demand (Deliverable D4.1 Report on assortment change and active marketing effects on demand pattern) are assessed.