{Tool} Marketing organic intercropped rapeseed oil - IntercropVALUES Practice Abstract. Creator(s): Booth, Jim; Michie, David and Walker, Robin. Issuing Organisation(s): IFOAM Organics Europe, SRUC - Scotland's Rural College, SAOS - Scottish Agricultural Organisation Society. (2024)
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Document available online at: https://intercropvalues.eu/wp-content/uploads/2024/06/PA-8-English.pdf
Summary in the original language of the document
The Practice Abstract highlights the ecological advantages of intercropping, aiming to build demand for a profitable, soil-enhancing crop and support a local supply chain. Practical steps include collaborating with growers, conducting market research, understanding the product’s unique selling point, complying with regulations, and creating a strong brand with appropriate messaging.
| EPrint Type: | Practice tool |
|---|---|
| Teaser: | Better marketing for intercropped products. |
| What problem does the tool address?: | Rapeseed is often considered as a low-quality commodity, produced using lots of inputs and harming insects. This is not the case when rapeseed is grown organically in an intercropping system. There is a need to communicate this better. |
| What solution does the tool offer?: | A group of farmers are collaborating with a processor to launch a new, organic culinary oil product. Its marketing will communicate the environmentally friendly benefits of intercropping. |
| Country: | United Kingdom of Great Britain and Northern Ireland |
| Type of Practice Tool: | Practice abstracts |
| Keywords: | product quality, packaging, marketing |
| Agrovoc keywords: | Language Value URI English product quality http://aims.fao.org/aos/agrovoc/c_13591 English packaging http://aims.fao.org/aos/agrovoc/c_5495 English marketing http://aims.fao.org/aos/agrovoc/c_4620 |
| Subjects: | Crop husbandry > Production systems > Cereals, pulses and oilseeds Food systems > Processing, packaging and transportation Food systems > Markets and trade |
| Research affiliation: | European Union > Horizon Europe > IntercropVALUES European Union > Organic Farm Knowledge International Organizations > International Federation of Organic Agriculture Movements IFOAM > IFOAM Organics Europe UK UK > Scottish Rural Colleges (SRUC - previously SAC) |
| Horizon Europe or H2020 Grant Agreement Number: | 101081973 |
| Related Links: | https://organic-farmknowledge.org/tool/53687, https://organic-farmknowledge.org/tool/39673, https://organic-farmknowledge.org/tool/44405, https://organic-farmknowledge.org/tool/35241, https://x.com/farm_knowledge/status/1830573931935248516, https://www.facebook.com/organicfarmknowledge/posts/pfbid02hpMsEUdrDiwC2QbwiDPKLVdmsJwKrcP4U9926cbX1KfU33emjUPVZrZdH68fKrZl |
| Project ID: | ofk |
| Deposited By: | Morelle, Msc Claire |
| ID Code: | 53687 |
| Deposited On: | 28 Aug 2024 15:28 |
| Last Modified: | 30 Sep 2024 15:43 |
| Document Language: | English |
| Status: | Published |
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