Can quality replace quantity? Pleasure-driven reduction in red meat consumption

Summary in the original language of the document

With this presentation, we wish to present the innovative perspective of utilising sensory satisfaction as a strategy for replacing food quantity with quality in sustainable food consumption;
• the perspective and relevance of working with human constrains instead of against them
• the confirmatory evidence and application potential of using sensory satisfaction as a strategy to alter eating behaviour and encourage sustainable food consumption
• the results from a research project studying sensory satisfaction for the purpose of reducing red meat consumption