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"Genuine know-how from Juva" - a label for local products that has made a difference

Kakriainen, Salla (2005) "Genuine know-how from Juva" - a label for local products that has made a difference. In: Kakriainen, Salla and von Essen, Hans (Eds.) Obstacles and solutions in use of local and organic food. Ekologiskt lantbruk, no. 44. Sveriges lantbruksuniversitet, Centrum för uthålligt lantbruk, pp. 56-60.

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Summary

The local label from Juva is a positive example of self-organised cooperation around a clear need. All parties had a genuine interest in establishing the label. For farmers, processors and shopkeepers it meant help in marketing; for organisations and the municipality, PR and promoting the welfare in the region.


EPrint Type:Report chapter
Keywords:local food, marketing, label
Subjects: Food systems > Markets and trade
Research affiliation: Finland > Univ. Helsinki > Rural Research
Related Links:http://www.cul.slu.se/information/publik/ekolantbruk44.pdf, http://tripunix.mtt.fi/cgi-bin/thw/?%24%7BBASE%7D=arktui&%24%7BHTML%7D=poimvapdocu_eng&%24%7BOOHTML%7D=docu_eng&%24%7BSNHTML%7D=nosyn_eng&%24%7BANDOR%7D=or&%24%7BTRIPSHOW%7D=format%3Dwww_eng&NR=+310-09
Deposited By: Koistinen, Riitta
ID Code:7065
Deposited On:01 Feb 2006
Last Modified:12 Apr 2010 07:32
Document Language:English
Status:Published
Refereed:Not peer-reviewed

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