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Organic marketing initiatives and rural development - lessons learned for the organic industry

Kujala, Jouni and Kristensen, Niels Heine (2005) Organic marketing initiatives and rural development - lessons learned for the organic industry. In: NJF Report, Nordic Association of Agricultural Scientists, 1 (1), pp. 25-29.

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Summary

Some of the determining factors for organic marketing initiatives (OMIs) success are supply policy, logistic and processing policy. Many OMIs are afraid of being dependent on one sales channel. Even though most of sales volume goes through supermarket sales, especially in Nordic countries and UK, many still want to develop their direct sales and regional sales.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:organic marketing, success, marketing organisations
Subjects: Food systems > Markets and trade
Research affiliation: Finland > Univ. Helsinki > Rural Research
Denmark > Other organizations
Related Links:http://www.njf.nu
Deposited By: Koistinen, Riitta
ID Code:5780
Deposited On:20 Sep 2005
Last Modified:12 Apr 2010 07:31
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted

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