5780: Organic marketing initiatives and rural development - lessons learned for the organic industry
(2005) Organic marketing initiatives and rural development - lessons learned for the organic industry. Paper presented at Organic farming for a new millenium - status and future challenges : NJF-seminar 369, Alnarp, Sweden, June 15-17, 2005; Published in NJF Report 1(1), page pp. 25-29. Nordic Association of Agricultural Scientists.
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Summary
Some of the determining factors for organic marketing initiatives (OMIs) success are supply policy, logistic and processing policy. Many OMIs are afraid of being dependent on one sales channel. Even though most of sales volume goes through supermarket sales, especially in Nordic countries and UK, many still want to develop their direct sales and regional sales.
| Document Language: | English |
|---|---|
| Keywords: | organic marketing, success, marketing organisations |
| Subject Areas: | Food systems > Markets and trade |
| Research affiliation: | Finland > Univ. Helsinki > Rural Research Denmark > Other organizations |
| Total budget (Euro): | 0 |
| Orgprints ID Number: | 5780 |
| Contact: | Koistinen, Riitta |
| Deposited On: | 20 September 2005 |
| EPrint Type: | Conference paper |
| Published?: | Published |
| Peer Review Status: | Peer-reviewed and accepted |
| Related Links: | http://www.njf.nu |
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