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Video on mobile phones as an effective way to promote sustainable practices by facilitating innovation uptake in Mali

Sousa, Fernando; Nicolay, Gian and Home, Robert (2018) Video on mobile phones as an effective way to promote sustainable practices by facilitating innovation uptake in Mali. Poster at: Swiss Inter- and Transdisciplinarity Day 2018 "Inter- and Transdisciplinarity in a Digital World", EPFL, Lausanne, Switzerland, 15 November 2018. [Completed]

[img] PDF - English (Poster)
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Summary

• Mobile-phone videos could be accessed by people with limited or no contact with information sources, such as younger women, and video based information was found to be understandable for illiterate farmers.
• The use of video on mobile phones is a novel approach to farmer-to-farmer exchange and has great potential for enhancing dissemination programs or specific research and development projects to enable more resilient, inclusive and democratic agricultural information systems.
• Of the farmers who had watched one of the videos (N = 148), 60.1 % had adopted at least one of the videos’ innovations.
• Farmers who received the videos on their mobile phones shared them via Bluetooth with an average of 6 other farmers, quickly expanding their outreach.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Poster
Keywords:Innovation, Africa, training, FiBL65082, SYPROBIO
Subjects: Knowledge management > Education, extension and communication
"Organics" in general > Countries and regions > Africa
Research affiliation: Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > International Cooperation
Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Socio-Economics
Related Links:https://www.fibl.org/en/projectdatabase/projectitem/project/407.html
Deposited By: Nicolay, Gian L.
ID Code:34862
Deposited On:06 Mar 2019 07:36
Last Modified:06 Mar 2019 07:39
Document Language:English
Status:Unpublished
Refereed:Submitted for peer-review but not yet accepted

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