Paull, John (2010) The New Organics Logo for Europe. Journal of Bio-Dynamics Tasmania, 99, pp. 19-25.
- Published Version
Available under License Creative Commons Attribution.
Europe has a new organics logo from 1 July 2010. The new logo is mandated for all organic produce of Europe. The new logo is the product of a Europe-wide competition which attracted 3,422 entries, of which three were shortlisted and subjected to an internet vote. The new logo is text-free. It does not replace the plethora of certifier-specific logos currently used by Europe's certifiers, instead, it will appear in conjunction with certifier logos. When presented with this logo, half of respondents recognised the new logo as a leaf; others reported that it looked like a shooting star (17%), a fish (10%), stars (7%), other (7%), and 'don't know (10%).
|EPrint Type:||Journal paper|
|Subjects:||"Organics" in general|
Food systems > Processing, packaging and transportation
Values, standards and certification
|Research affiliation:|| Australia > Australian National University|
|Deposited By:||Paull, Dr John|
|Deposited On:||08 Jun 2011 07:58|
|Last Modified:||14 Jun 2011 09:45|
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