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The New Organics Logo for Europe

Paull, John (2010) The New Organics Logo for Europe. Journal of Bio-Dynamics Tasmania, 99, pp. 19-25.

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Summary

Europe has a new organics logo from 1 July 2010. The new logo is mandated for all organic produce of Europe. The new logo is the product of a Europe-wide competition which attracted 3,422 entries, of which three were shortlisted and subjected to an internet vote. The new logo is text-free. It does not replace the plethora of certifier-specific logos currently used by Europe's certifiers, instead, it will appear in conjunction with certifier logos. When presented with this logo, half of respondents recognised the new logo as a leaf; others reported that it looked like a shooting star (17%), a fish (10%), stars (7%), other (7%), and 'don't know (10%).


EPrint Type:Journal paper
Subjects:"Organics" in general
Food systems > Processing, packaging and transportation
Values, standards and certification
Food systems
Research affiliation: Australia > Australian National University
Australia
ISSN:1443-3508
Deposited By: Paull, Dr John
ID Code:18874
Deposited On:08 Jun 2011 07:58
Last Modified:14 Jun 2011 09:45
Document Language:English
Status:Published
Refereed:Not peer-reviewed

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