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Eco-Labelling, the State and Consumer Confidence

Sønderskov, Kim Mannemar and Daugbjerg, Carsten (2009) Eco-Labelling, the State and Consumer Confidence. Paper at: The 60th Political Studies Association Annual Conference: Sixty Years of Political Studies: Achievements and Futures, Edinburgh, UK, 29 March - 1 April 2010.

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Online at: http://www.psa.ac.uk/journals/pdf/5/2010/188_1279.pdf

Summary

Trustworthy eco-labels provide consumers with valuable information on environmentally friendly products and thus promote green consumerism. But what makes an eco-label trustworthy and what can government do to increase consumer confidence? The scant existing literature seems to argue that low governmental involvement increases confidence. According to this, government should just provide the basic legal framework for eco-labelling and leave the rest to non-governmental organizations. However, the empirical underpinning of this recommendation is insufficient. This paper analyses consumer confidence in different organic food labelling regimes with varying degrees of governmental involvement. Using unique and detailed survey data from USA, United Kingdom, Denmark and Sweden, the analysis shows that confidence is highest in countries with substantial state involvement. This suggests that governments can increase green consumerism through active and substantial involvement in eco-labelling.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:eco-labels, consumer confidence
Subjects:"Organics" in general
Knowledge management > Research methodology and philosophy > Specific methods > Surveys and statistics
Values, standards and certification > Consumer issues
"Organics" in general > Country reports > Denmark
"Organics" in general > Country reports > Sweden
"Organics" in general > Country reports > United Kingdom
"Organics" in general > Country reports > United States
Values, standards and certification > Regulation
Research affiliation: Denmark > DARCOF III (2005-2010) > COP - Public policies and demand for organic food
Deposited By: Sønderskov, Kim Mannemar
ID Code:17151
Deposited On:04 Jun 2010 07:08
Last Modified:04 Jun 2010 07:08
Document Language:English
Status:Published
Refereed:Not peer-reviewed

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