Items where Author is "Benoît-Moreau, Florence"

Group by: EPrint Type | No Grouping

Number of eprints: 2.

Journal paper

Larceneux, Fabrice; Benoît-Moreau, Florence and Renaudin, Valérie (2012) Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects. Journal of Consumer Policy, pp. 85-104.

Benoît-Moreau, Florence; Larceneux, Fabrice and Parguel, Béatrice (2010) La communication sociétale : entre opportunités et risques d'opportunisme. Décisions Marketing, pp. 75-78.

This list was generated on Mon Jul 14 01:07:17 2025 CEST.