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Items where Author is "Benoît-Moreau, Florence"Group by: EPrint Type | No Grouping Number of eprints: 2. Larceneux, Fabrice; Benoît-Moreau, Florence and Renaudin, Valérie (2012) Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects. Journal of Consumer Policy, pp. 85-104. Benoît-Moreau, Florence; Larceneux, Fabrice and Parguel, Béatrice (2010) La communication sociétale : entre opportunités et risques d'opportunisme. Décisions Marketing, pp. 75-78. This list was generated on Mon Jul 14 01:07:17 2025 CEST. |
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