Estonian consumers attitudes to organic food

Summary in the original language of the document

The study of 740 Estonian occasional consumers has shown that 60 % of them are willing to buy organic products mainly because these contain fewer additives than conventional products. Therefore the consumers consider them first of all more natural and healthier. Preferred products are organic vegetables and fruits. Consumers prefer to buy them from supermarkets. Common awareness about organic farming needs improvement – only 11% of consumers felt themselves entirely informed.