Willingness to Pay for Food Produced with re-cirulated nutrients - A choice Experiment. Presentation at IFRO lunch seminar

Summary in the original language of the document

Information do not affect the WTP for foods grown with re-circulated fertilizers or the WTP for organic production or fertilizers of organic origin. When asked very few are critical towards the use of re-circulated fertilizers
Average WTP for food produced with household waste as a fertilizer is positive, especially for bread
Average WTP for food produced with Industry waste or bio-solids from wastewater plants is negative, especially for carrots. Perceived risk has a significant influence on the WTP for food grown with re-circulated fertilizers, this is larger for food produced with food industry waste and bio-solids than for household waste. General perceived benefits has a positive effect for food produced with household waste (larger for bread), but negative when it comes to bio-solids from waste water. Further work on the relationship between WTP and attitudes towards organic, sustainability and re-circulation.