The organic consumers’ willingness to Pay for food produced with re-circulated nutrients, barriers and facilitators

Summary in the original language of the document

There seem to be a market for food produced with biological household waste, especially for organic foods. It is only for heavy organic consumers that it is of importance that the waste is of organic origin. Food produced with food industry waste need some kind of subsidy to be viable as a market as there is a negative WTP. This is universal across levels of organic consumption. There is a negative WTP for food produced with bio-solids which is especially pronounced among organic consumers
Value orientations and attitudes have no systematic effect on WTP for food produced with recirculated fertilizers, however perceived risks and social norms do
Increasing consumers’ acceptance of recirculated nutrients should therefore focus on changing the norms regarding recirculation and communicating about the absence of risks by using recirculated fertilizers.