{Tool} Farm branding: Selling your products through storytelling. [Farm Branding: Verkaufen Sie Ihr Produkte durch Geschichte.] Creator(s): Prial, Daniel. Issuing Organisation(s): NCAT - National Center for Appropriate Technology. (2021)
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Document available online at: https://attra.ncat.org/publication/farm-branding-selling-your-products-through-story/#storytelling
Summary in the original language of the document
This tool provides information on story crafting, creating a farm brand, understanding your audience and storytelling tools. At the end of the document you can find various exercises to help you build your own brand.
Summary translation
Dieses Tool bietet Informationen zum Erstellen von Geschichten, zum Erstellen einer Farmmarke, zum Verstehen Ihres Publikums und zu Tools zum Geschichtenerzählen. Am Ende des Dokuments finden Sie verschiedene Übungen, die Ihnen beim Aufbau Ihrer eigenen Marke helfen.
| EPrint Type: | Practice tool |
|---|---|
| Teaser: | Start building your farm brand. |
| What problem does the tool address?: | Consumers buy from farm stands, for example, because they want to support local businesses, eat fresher, or know their farmer. In other words, consumers are buying the story of your farm as much as they are buying your physical farm products. |
| What solution does the tool offer?: | This publication helps you take control of your farm story and develop a farm brand that will connect with your customers. |
| Country: | United States of America |
| Type of Practice Tool: | Leaflets & guidelines |
| Keywords: | agricultural trade, agricultural economics, marketing |
| Agrovoc keywords: | Language Value URI English agricultural trade http://aims.fao.org/aos/agrovoc/c_8682 English farm economics -> agricultural economics http://aims.fao.org/aos/agrovoc/c_8672 English marketing http://aims.fao.org/aos/agrovoc/c_4620 |
| Subjects: | Farming Systems > Farm economics Food systems > Markets and trade Knowledge management > Education, extension and communication |
| Research affiliation: | European Union > Horizon Europe > OrganicTargets4EU European Union > Organic Farm Knowledge USA > Other organizations USA |
| Horizon Europe or H2020 Grant Agreement Number: | 101060368 |
| Related Links: | https://organic-farmknowledge.org/tool/53453, https://organic-farmknowledge.org/tool/44531 |
| Project ID: | OFK |
| Deposited By: | Rüger, Madelaine Lea |
| ID Code: | 53453 |
| Deposited On: | 29 Aug 2024 07:18 |
| Last Modified: | 29 Aug 2024 07:18 |
| Document Language: | English |
| Status: | Published |
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