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Organic heterogeneous material - A new marketing regime for diversified seed populations

{Tool} Organic heterogeneous material - A new marketing regime for diversified seed populations. Creator(s): Rolin, Benoît; Pautrat, Adèle; Debuyst, Olivier and Guillemant, Fiona. Issuing Organisation(s): Seeds4All, Artemisia AISBL, Mojo Agency. (2023)

[thumbnail of video.php_y=https_%2F%2Fyoutu.be%2FBDkomih6oWY_si=taf_IMwv-c1qs_SL] Video (MPEG) - English
160B

Document available online at: https://youtu.be/BDkomih6oWY?si=taf_IMwv-c1qs_SL


Summary

From 2022, the new European Regulation on organic production enables all operators to market seeds of "organic heterogeneous material" or "OHM". A new category of seeds which can be used in organic farming, for home gardening, but also in conventional farming.
The video breaks down this new regime and shows you how easy it is to enter the market, helping to grow the organic sector, its consumers base, and restore AGROBIODIVERSITY!


EPrint Type:Practice tool
What problem does the tool address?:From 2022, the new European Regulation on organic production enables all operators to market seeds of "organic heterogeneous material" or "OHM". A new category of seeds which can be used in organic farming, for home gardening, but also in conventional farming.
What solution does the tool offer?:The video breaks down this new regime and shows you how easy it is to enter the market, helping to grow the organic sector, its consumer base, and restore agrobiodiversity.
Country:Belgium
Type of Practice Tool:Video
Keywords:organic heterogeneous material, OHM, seed production breeding, agrobiodiversity, marketing strategy Agrobiodiversity organic seed production
Agrovoc keywords:
Language
Value
URI
English
agrobiodiversity
http://aims.fao.org/aos/agrovoc/c_37977
English
marketing techniques
http://aims.fao.org/aos/agrovoc/c_4625
English
seed production
http://aims.fao.org/aos/agrovoc/c_6937
English
breeding
http://aims.fao.org/aos/agrovoc/c_49902
Subjects: Food systems > Markets and trade
Environmental aspects > Biodiversity and ecosystem services
Crop husbandry > Breeding, genetics and propagation
Research affiliation: European Union
European Union > Organic Farm Knowledge
Related Links:https://www.seeds4all.eu, https://organic-farmknowledge.org/tool/51961
Project ID:ofk
Deposited By: Föller, Eva
ID Code:51961
Deposited On:23 Nov 2023 13:40
Last Modified:23 Nov 2023 13:40
Document Language:English
Status:Published

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