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Willingness to pay for crowdfunding local agricultural climate solutions

Stoknes, Per Espen; Soldal, Olav B.; Hansen, Sissel; Kvande, Ingvar and Weddegjerde Skjeldrup, Sylvia (2021) Willingness to pay for crowdfunding local agricultural climate solutions. Sustainability, 13 (9227), pp. 1-15.

[thumbnail of Stoknes 2021 sustainability-13-09227-v2.pdf] PDF - Published Version - English

Document available online at: https://www.mdpi.com/2071-1050/13/16/9227


The recent rise in climate concern among citizens worldwide is coinciding with a rising interest in agricultural climate solutions. The future scaling-up of these solutions, however, requires more knowledge about the mitigation potential, costs and financing options, including crowdfunding (CF). Our objective is to explore the driving factors behind the public’s willingness to pay for crowdfunded climate mitigation projects at the farm level. In this study, four mitigation options from the perspective of farmers were identified: solar panels on the barn roof, biogas from animal manure, drag hoses for improved manure dispersal, and the addition of biochar to soils. The study investigates the optimal characteristics of crowdfunding campaigns to finance such mitigation measures. The most influential factors on the respondents’ WTP is neither climate concern nor proximity, but instead the knowledge regarding CF, combined with how comprehensible and salient the suggested measure is. The main implications are that future projects that aim to achieve broad participation in CF campaigns need to communicate well, to improve both public knowledge of the funding mechanism (CF) itself and the comprehensibility and salience of the agricultural measure.

EPrint Type:Journal paper
Keywords:crowdfunding; agricultural economics; climate change; willingness to pay; carbon offsetting; sustainable agriculture, folkefinansiering, klimatiltak, klimagassutslipp, økonomi
Agrovoc keywords:
agricultural economics
human behaviour
climate change mitigation
Subjects: Environmental aspects > Air and water emissions
Knowledge management > Education, extension and communication
Environmental aspects
Research affiliation: Norway > NORSØK - Norwegian Centre for Organic Agriculture
Related Links:https://orgprints.org/id/eprint/35545/
Deposited By: Hansen, Sissel
ID Code:43525
Deposited On:01 Feb 2022 07:22
Last Modified:01 Feb 2022 07:22
Document Language:English
Refereed:Peer-reviewed and accepted

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