Jongmans, Eline; Dampérat, Maud; Jeannot, Florence; Lei, Ping and Jolibert, Alain (2019) What is the added value of an organic label? Proposition of a model of transfer from the perspective of ingredient branding. Journal of Marketing Management, pp. 338-363.
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Document available online at: https://hal.archives-ouvertes.fr/hal-02023496
| EPrint Type: | Journal paper |
|---|---|
| Subjects: | "Organics" in general |
| Research affiliation: | France > INRAe - Institut national de recherche pour l’agriculture, l’alimentation et l’environnement |
| ISSN: | ISSN: 0267-257X |
| DOI: | 10.1080/0267257X.2018.1552181 |
| Project ID: | HAL-INRAe |
| Deposited By: | PENVERN, Servane |
| ID Code: | 41320 |
| Deposited On: | 12 Aug 2021 10:37 |
| Last Modified: | 12 Aug 2021 10:37 |
| Document Language: | English |
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