Fiori, Isabella Camargo; Consiglio Kasemodel, Marcia-Gabriela; Makishi, Fausto; Nunes, Rubens; Valentin, Dominique; Favaro Trindade, Carmen-Silvia and Silva, Vivian-Lara (2019) Brazilian consumers' understanding and recognition ability on organic processed food. Journal of Food Products Marketing, pp. 829-848.
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Document available online at: https://hal.archives-ouvertes.fr/hal-02423307
Summary
Do consumers know what organic processed food is and are they able to correctly identify it? This article aimed to address these questions in Brazil. We used the snowball methodology to disseminate the questionnaire (1,690 answers) containing 21 questions regarding: 1. frequency of consumption, 2. self-assessment of knowledge regarding organic processed food, 3. ability to identify the organic label, 4. knowledge regarding the organic processed food identity standards, 5. socioeconomic profile. Participants' self-assessed knowledge showed positive associations with both the knowledge regarding identity standards and the ability to identify organic labels. Younger, more educated participants who were responsible for domestic purchases were more likely to correctly identify organic processed food. No compelling evidence was found that frequency of organic processed food consumption affected the performance on the questionnaire. We also found evidence that regions of residence affect the level of knowledge and ability to identify organic processed food.
EPrint Type: | Journal paper |
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Keywords: | food product (en), food consumption (en), consumer knowledge (en), consumer behavior (en), food choice (en), health and wellness (en), food labeling (en), objective knowledge (en), functional foods (en), consumption (en), attitudes (en), products (en), behavior (en), determinants (en), perception (en), health (en), labels (en), functional food (en), food habits (en), determiner (en), information des consommateurs (fr), choix alimentaire (fr), connaissance empirique (fr), aliment fonctionnel (fr), consommation alimentaire (fr), attitude (fr), produit alimentaire (fr), comportement alimentaire (fr), perception (fr), santé du consommateur (fr), critère de bien être (fr), étiquetage nutritionnel (fr), déterminant (fr) |
Subjects: | "Organics" in general |
Research affiliation: | France > INRAe - Institut national de recherche pour l’agriculture, l’alimentation et l’environnement |
ISSN: | ISSN: 1045-4446 |
DOI: | 10.1080/10454446.2019.1683784 |
Project ID: | HAL-INRAe |
Deposited By: | PENVERN, Servane |
ID Code: | 41220 |
Deposited On: | 12 Aug 2021 10:37 |
Last Modified: | 12 Aug 2021 10:37 |
Document Language: | English |
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