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Consumers’ Motivations Driving Organic Demand: Between Selfinterest and Sustainability

Monier Dilhan, Sylvette and Berges, Fabian (2016) Consumers’ Motivations Driving Organic Demand: Between Selfinterest and Sustainability. Agricultural and Resource Economics Review, pp. 522-538.

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Document available online at: https://hal.inrae.fr/hal-02632229


We study consumers’ motivations for buying organic food by analyzing their shopping baskets. Buying organic can be motivated by concern about sustainable development and/or self-interest (considerations related to health or product quality). Pro-social motivation is inferred from the presence of fair trade products in the consumer's basket; consumer self-interest is deduced from the presence of healthy and higher-quality products bearing special quality labels or certifications. Our results indicate that environmental motivation predicts organic food purchases better than health or quality considerations: the complementarity between organic and fair trade products is strongest. In addition, the household's socioeconomic background influences secondary motivations.

EPrint Type:Journal paper
Keywords:basket analysis (en), household demand (en), organic food (en), econometrics (fr)
Subjects:"Organics" in general
Research affiliation: France > INRAe - Institut national de recherche pour l’agriculture, l’alimentation et l’environnement
Related Links:https://hal.inrae.fr/hal-02632229/document
Project ID:HAL-INRAe
Deposited By: PENVERN, Servane
ID Code:41073
Deposited On:12 Aug 2021 10:37
Last Modified:12 Aug 2021 10:37
Document Language:English

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