Costa, Sandrine; Zepeda, Lydia and Sirieix, Lucie (2011) Exploring the social value of organic food. 5. International Consumer Sciences Research Conference (ICSRC), Bonn, Germany.
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Document available online at: https://hal.archives-ouvertes.fr/hal-01499049
Summary
The purpose of this paper is to analyze whether organic foods are used to signal social identity, class, or status, i.e. if they have social value. Bourdieu’s (1979; 1994) approach and symbolic interactionism (Solomon, 1983) are used to frame the causes and consequences of social value and to highlight the marketing implications. Specifically, results of a four focus group study indicate that organic food has a social value, but that its value depends on other green behaviors by the consumer or the producer, and also on the venue (CSA, market, supermarket).
| EPrint Type: | Conference paper, poster, etc. |
|---|---|
| Keywords: | ORGANIC FOOD (en), STATUS (en), SYMBOLIC INTERACTIONISM (en), SOCIOLOGIE (en), BOURDIEU (en), ALIMENTATION BIOLOGIQUE (en), INTERACTIONNISME SYMBOLIQUE (en), human feeding (en), alimentation humaine (fr), agriculture biologique (fr), marketing (fr), comportement des consommateurs (fr) |
| Subjects: | "Organics" in general |
| Research affiliation: | France > INRAe - Institut national de recherche pour l’agriculture, l’alimentation et l’environnement |
| Related Links: | https://hal.archives-ouvertes.fr/hal-01499049/document |
| Project ID: | HAL-INRAe |
| Deposited By: | PENVERN, Servane |
| ID Code: | 40615 |
| Deposited On: | 12 Aug 2021 10:37 |
| Last Modified: | 12 Aug 2021 10:37 |
| Document Language: | English |
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