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Consumer preferences for farmers’ varieties

Meier, Claudia and Oehen, Bernadette (2018) Consumer preferences for farmers’ varieties. Poster at: Cultivating diversity and food quality. DIVERSIFOOD Final Congress, Rennes, France, December 10 - 12, 2018. [Completed]

[thumbnail of Poster] PDF - English (Poster)


Our food value chain is characterized by an ongoing concentration and standardization on all levels and a concomitant loss in diversity. Putting the breeding and multiplication of seeds back into the hands of farmers is one strategy to counteract this concentration process and embed diversity in the food value chain. In this project we investigated consumers’ preferences for so-called farmers’ varieties, using vegetables as an example.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Poster
Keywords:food value chain, DIVERSIFOOD, marketing, consumer research, plant breeding, FiBL3512101 - 3512105
Subjects: Values, standards and certification > Consumer issues
Crop husbandry > Breeding, genetics and propagation
Food systems > Policy environments and social economy
Food systems > Produce chain management
Research affiliation: European Union > Horizon 2020 > Diversifood
Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Socio-Economics
H2020 or FP7 Grant Agreement Number:633571
Deposited By: Oehen, Dipl. bot. Bernadette
ID Code:34723
Deposited On:27 Feb 2019 10:32
Last Modified:27 Feb 2019 10:32
Document Language:English
Refereed:Peer-reviewed and accepted

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