THURSDAY 11 DECEMBER
Arrival, Hotel Ebeltoft Strand (opt. dinner 20.00).
FRIDAY 12 DECEMBER
0900 Welcome
Robert G. Nielsen, Biotechnological Institute,
Denmark
Anne Bech, MAPP, The Aarhus School of Business,
Denmark
Einar Risvik, MATFORSK, Norway
Chair: Robert G. Nielsen, Biotechnologial
Institute
RISK ASSESSMENT
09.30 Trust and risk communication
Lynn Frewer, Institute of Food Research,
Reading, UK
10.15 Perceived food risks of the public, experts
and novices
Lennart Sjoberg, Stockholm School of Economics,
Sweden
11.00 Coffee
11.30 Consumer perceptions of food-related hazards
and the problem of risk communication
Corinna Kafka, Reimar v. Alvensleben,University
of Kiel, Agro-Marketing
Chair: Fiorella Sinesio, INN, Rome
HEALTH AND NUTRITIONAL ASPECTS
12.15 Consumer attitudes towards healthy eating
Mark Conner, University of Leeds, Dept. of
Psychology
13.00 Lunch at the conference hotel
14.30 Reduced-fat foods: Nutritional and consumer
behaviour issues
Dave Mela, Institute of Food Research, Reading,
15.15 How information affects acceptability of
reduced-fat foods
Päivi Kähkönen, University
of Helsinki
16.00 Coffee
16.30 A pilot study of the fat content in home-prepared
sauces
Carsten S. Poulsen, MAPP, The Aarhus School
of Business
17.15 Attitudes towards foods containing fats
Anna Saba, Institute of Nutrition, Rome
5th FRAMEWORK PROGRAMME
17.45 Information and progress
EU Commission representative
Dinner at Fru Larsen
SATURDAY 13 DECEMBER
09.00 Project & meeting information
Einar Risvik, Project Coordinator
Chair: Einar Risvik, MATFORSK, Norway
ECOLOGICAL ASPECTS
09.15 Perception of organic foods
Rick Schifferstein, Agricultural University
of Wageningen, Marketing Dept.
10.00 Ecological aspects of food demand: The case
of organic food in Germany
Reimar v. Alvensleben, University of Kiel
10.45 The MISTRA project
Per Olof Sjødén, Center for
Health Care Science, Uppsala
11.30 Coffee
12.00 Intentions and beliefs about purchasing
organic porc
Anne Arvola, Univ. of Helsinki
12.45 Ecological issues in food-related lifestyles:
comparing England, France, Germany and Spain
Suzanne Grunert-Beckmann, Copenhagen Business
School
13.15 Marketing Strategies - conjoint analysis
Andreas Scharf, Institut für Sensorikforschung
und Innovationsberatung, Göttingen
13.45 Lunch at fregatten Jylland, Tour
in the old part of Aarhus city , Guiding, Dinner
at Prins Ferdinand, Classical Music at the old theatre
SUNDAY 14 DECEMBER
Bus departure to Tirstrup lufthavn