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Consumers’ Awareness, Demands and Preferences for Organic Vegetables: A Survey Study in Shiraz, Iran

Alizadeh, Ali; Javanmardi, Jamal; Abdollazadeh, Negar and Liaghat, Zahra (2008) Consumers’ Awareness, Demands and Preferences for Organic Vegetables: A Survey Study in Shiraz, Iran. Poster at: Cultivating the Future Based on Science: 2nd Conference of the International Society of Organic Agriculture Research ISOFAR, Modena, Italy, June 18-20, 2008.

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Some Iranian vegetable producers use a lot of chemicals, but not in a safe way or at the optimum level. There are several reports about chemical residues in vegetables that have serious side effects on human health and the environment in that country. On other hand, many Iranian farmers traditionally use organic production practices, but organic cultivation in Iran is not in accordance with international regulations. Since vegetables are the most important category of organic products, and since the future of organic agriculture will largely depend on consumer demand, a survey of 470 respondents was performed in Shiraz regarding their level of awareness about organic vegetables, their tendency to consume of organic vegetables, the effect of proper appearance of vegetables on the tendency to purchase organic vegetables and the importance of the organic label and certification of organic vegetables. Results showed that about half of the respondents have knowledge of organic vegetables and that their tendency to consume organic vegetable is very high. The results also showed that proper appearance does not effect the tendency to purchase organic vegetables, and that almost all consumers prefer to purchase organic vegetables labelled as certfied. It is suggested that organic vegetable production be introduced and supported by the Iranian government.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Poster
Keywords:Organic vegetables, Awareness, Demand, Preference.
Subjects: Values, standards and certification > Consumer issues
Research affiliation: International Conferences > 2008: IFOAM OWC: Research Track / ISOFAR > 7.2 Local markets
Deposited By: Alizadeh, Ali
ID Code:11522
Deposited On:22 Sep 2008
Last Modified:12 Apr 2010 07:35
Document Language:English
Refereed:Peer-reviewed and accepted
Additional Publishing Information:This paper is published in the conference proceedings:
Neuhoff, Daniel; Halberg, Niels; Alfldi, Thomas; Lockeretz, William; Thommen, Andreas; Rasmussen, Ilse A.; Hermansen, John; Vaarst, Mette; Lck, Lorna; Carporali, Fabio; Jensen, Henning Hgh; Migliorini, Paola and Willer, Helga, Eds. (2008) .Cultivating the Future Based on Science. Proceedings of the Second Scientific Conference of the International Society of Organic Agriculture Research (ISOFAR), held at the 16th IFOAM Organic World Congress in Cooperation with the International Federation of Organic Agriculture Movements (IFOAM) and the Consorzio ModenaBio, 18 . 20 June 2008 in Modena, Italy.. International Society of Organic Agriculture Research (ISOFAR), c/o IOL, DE-Bonn, Research Institute of Organic Agriculture FiBL, CH-Frick. https://orgprints.org/13672 and https://orgprints.org/13674

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