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Organic Industry Challenges in the Face of Negative Media Reports

Ismond, Alan (2007) Organic Industry Challenges in the Face of Negative Media Reports. Paper at: 3rd QLIF Congress: Improving Sustainability in Organic and Low Input Food Production Systems, University of Hohenheim, Germany, March 20-23, 2007.

[thumbnail of ismond-2007-media-reports.pdf] PDF - German/Deutsch


As the organic industry continues to grow in volume and profile, so too does the resistance to the industry by vested interests, aided by the sensationalist media. Information and misinformation concerning the quality and safety of organic foods is being conveyed to consumers via the mass media and the Internet. Although the organic industry is defined by process standards, detractors of the industry are focusing on product quality and safety issues. Reactive responses by the organic industry may be justified and may or may not include critiquing the disparaging research and the negative media reporting. Proactive responses involving disseminating favourable research are more desirable but must be based on well designed research. Reducing opportunities for critics can be accomplished through rigorous organic product quality control and ensuring that the touted product benefits match the actual product attributes.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Consumer, quality, research
Subjects: Values, standards and certification > Consumer issues
Research affiliation: International Conferences > 2007: 3rd QLIF Congress > 6 Supply chain
Related Links:http://orgprints.org/10417/
Deposited By: Ismond, Alan
ID Code:10331
Deposited On:14 Apr 2007
Last Modified:12 Apr 2010 07:34
Document Language:English
Refereed:Peer-reviewed and accepted
Additional Publishing Information:The final version of this paper is published in:
Niggli, Urs; Leifert, Carlo; Alföldi, Thomas; Lück, Lorna and Willer, Helga, Eds. (2007) Improving Sustainability in Organic and Low Input Food Production Systems. Proceedings of the 3rd International Congress of the European Integrated Project Quality Low Input Food (QLIF). University of Hohenheim, Germany, March 20 – 23, 2007. Research Institute of Organic Agriculture FiBL, CH-Frick. http://orgprints.org/10417/ Printed copies may be ordered from the FiBL Shop at www.shop.fibl.org.

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