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Pioneer organic farmers as institutional entrepreneurs in the agricultural context

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Lähdesmäki, Merja and Siltaoja, Marjo (2017) Pioneer organic farmers as institutional entrepreneurs in the agricultural context. In: Aakkula, Jyrki; Hakala, Kaija; Huhta, Harri; Iivonen, Sari; Jurvanen, Ulla; Kreismane, Dzidra; Land, Anita; Lähdesmäki, Merja; Malingen, Matti; Mikkola, Minna; Nordlund-Othen, Janne; Nuutila, Jaakko; Peetsmann, Elen; Piskonen, Sirpa; Rasmussen, Ilse A.; Skulskis, Virgilijus; Tahvonen, Raija; Taskinen, Sirpa; Ullvén, Karin; Wibe, Atle and Wivstad, Maria (Eds.) NJF Seminar 495 - 4th organic Conference: Organics for tomorrow's food systems, 19 - 21 June 2017, Mikkeli, Finland, 13 (1), NJF Report, pp. 99-100.

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Summary

The study advances two lines of academic discussion. First, our study adds to the existing literature on organic farming. Even though previous literature on pioneer organic farmers has identified the attitudes among conventional farming community and social stigma as barriers to organic conversion (e.g. Rigby et al. 2001), it has not addressed the ways how pioneer organic farmers were coping with the social stigma. By demonstrating pioneer organic farmers as institutional entrepreneurs who challenged the existing institutional order by overcame the stigmatizing cultural categories at the time. Second, our paper further contributes to stigma management literature by demonstrating how stigmatization can be understood as an empowering condition, thus enabling institutional entrepreneurship. Thus, we argue that the fact that pioneer organic farmers did not accept the legitimacy of stigmatizing attributes of organic farming is an important, but not a sufficient precondition for mainstreaming the idea of organic farming.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Organic farmer, stigmatization, stigma management, institutional entrepreneur
Agrovoc keywords:
LanguageValueURI
EnglishUNSPECIFIEDUNSPECIFIED
Subjects: Farming Systems > Social aspects
"Organics" in general > History of organics
Research affiliation: Finland > Univ. Helsinki
International Conferences > 2017: NJF Seminar 495 - Organics for tomorrow's food systems > 3. Organics in our societies
ISSN:1653-2015
Deposited By: Lähdesmäki, Dr Merja
ID Code:31341
Deposited On:19 Jun 2017 09:14
Last Modified:28 Nov 2017 06:52
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted

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