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Alföldi, Thomas; Krebs, Adrian; Willer, Helga and Bertelsen, Ulla Sonne (2014) HOW TO IMPROVE RESEARCH COMMUNICATION IN TRANSNATIONAL PROJECTS. In: Rahmann, G. and Aksoy, U. (Eds.) Building Organic Bridges, Johann Heinrich von Thünen-Institut, Braunschweig, Germany, 4, Thuenen Report, no. 20, pp. 1019-1022.

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Good research dissemination has to define the exploitable results, to produce suitable dissemination tools and select the best dissemination channels in order to bring the key messages to the target groups.
Publications in peer-reviewed journals and other forms of written documents such as articles in popular journals or technical leaflets are traditionally the most selected tools and channels for research dissemination (Poulsen 2010). Because consolidated research results are available usually at the end of a research project only, continuous dissemination activities during the lifetime of a project is not always ensured. We argue that new media including blogs, YouTube videos, Facebook, and Twitter, can help to create an arena for a potential target audience, creating awareness of the research project and assuring a continuous information flow.
The aim of this paper is to provide recommendations to researchers on how to improve the dissemination of their research. Furthermore we propose additional criteria to funding bodies to be considered in call announcements, and when selecting and evaluating research proposals.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:dissemination; video; twitter; youtube; CORE Organic
Agrovoc keywords:
Subjects:"Organics" in general
Knowledge management > Research methodology and philosophy > Research communication and quality
Knowledge management > Education, extension and communication
Knowledge management
Research affiliation: Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Communication
Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Research Communication
International Conferences > 2014: 18th IFOAM OWC Scientific Track: 4th ISOFAR Scientific Conference
H2020 or FP7 Grant Agreement Number:249667
Deposited By: Alfoeldi, Thomas
ID Code:23609
Deposited On:22 Oct 2014 14:11
Last Modified:22 Oct 2014 14:11
Document Language:English
Refereed:Peer-reviewed and accepted
Additional Publishing Information:urn:nbn:de:gbv:253-201407-dn053621-1

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