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The factors of success for organic marketing initiatives in europe : a resource based approach

Sylvander, B.; Le Floch-Wadel, A. and Couallier, C. (2005) The factors of success for organic marketing initiatives in europe : a resource based approach. Paper at: Researching Sustainable Systems - International Scientific Conference on Organic Agriculture, Adelaide, Australia, September 21-23, 2005. [Unpublished]

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Summary

This paper explores the factors of success for Organic Marketing Initiatives in Europe. It is based upon the results of the OMIaRD project, which aimed to assess the impact of the Organic Marketing Initiatives on Rural Development . The results show that many studied OMIs meet strategic problems linked to their ability to face an increasing of collected, processed and marketed volumes. Those problems can be considered as a strategic turn point and might lead them to perceive the necessity to better manage their growth.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Organic Farming, strategic management, marketing, resources based view
Subjects: Food systems > Markets and trade
Research affiliation: International Conferences > 2005: 1st ISOFAR Conference > 2005: 1st ISOFAR Conference
Related Links:http://orgprints.org/4013/, http://www.isofar.org/adelaide2005, http://orgprints.org/view/projects/int-conf-isofar-2005.html
Deposited By: ISOFAR,
ID Code:4486
Deposited On:23 Nov 2005
Last Modified:12 Apr 2010 07:30
Document Language:English
Status:Unpublished
Refereed:Peer-reviewed and accepted
Additional Publishing Information:The paper presented here is the final paper submitted by the authors to the conference Researching Sustainable Systems.
The final edited papers are available with the following publication:
Köpke, Ulrich; Niggli, Urs; Neuhoff, Daniel; Cornish, Peter; Lockeretz, Willie und Willer, Helga, (Hrsg.) (2005) Researching Sustainable Systems. Proceedings of the First Scientific Conference of the International Society of Organic Agriculture Research (ISOFAR), Held in Cooperation with the International Federation of Organic Agriculture Movements (IFOAM) and the National Association for Sustainable Agriculture, Australia (NASAA), 21 – 23 September 2005, Adelaide Convention Centre, Adelaide, South Australia.. Research Institute of Organic Agriculture FiBL, CH-Frick, and International Society of Organic Agriculture Research (ISOFAR), c/o Institute of Organic Agriculture (IOL), DE-University of Bonn. http://orgprints.org/4013/
Distribution: Paper copies may be ordered from FiBL at a cost of 28 Euros plus mailing costs (see FiBL shop at http://www.fibl.org/shop); FiBL order number 1394. A PDF version is available free of charge for ISOFAR members via the member area of www.isofar.org.

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