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Moral Concerns about Food Products and Production Methods among Consumers of Organic Foods: A Report of Some Preliminary Results from an On-Going Qualitative Study

O'Doherty Jensen, Katherine (2004) Moral Concerns about Food Products and Production Methods among Consumers of Organic Foods: A Report of Some Preliminary Results from an On-Going Qualitative Study. Paper at: Bi-annual Meeting of the Consumer Network of the European Sociological Association, Copenhagen, August 26-28th, 2004. [Unpublished]

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Summary

The paper presents information regarding the research design and part of the theoretical framework employed in a qualitative analysis of data collected by means of focus groups undertaken among 3 sub-groups og consumers. The study compares supermarket customers with subscribers to farmer-run box schemes and customers at farmer-run market stalls in urban areas, with particular regard to their conceptions of organic products, producers and production methods. The results presented regard the use of visual data as a means of elucidating implicit consumer conceptions.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Consumers, buyer motives, organic foods, direct sales, distribution
Subjects: Values, standards and certification > Consumer issues
Research affiliation: Denmark > DARCOF II (2000-2005) > III.8 (DISTRUSTING) Distribution channels for organic foods and consumer trust
Deposited By: O'Doherty Jensen, Associate Professor Katherine
ID Code:3978
Deposited On:02 May 2005
Last Modified:12 Apr 2010 07:30
Document Language:English
Status:Unpublished
Refereed:Not peer-reviewed

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