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Organic consumption: a form of hybrid communication

Laursen, Klaus Brønd (2014) Organic consumption: a form of hybrid communication. Paper at: Hybrids - Observed with Social systems Theory, Dubrovnik, Croatia, 15-18/5 2014. [Completed]

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Summary

This paper discusses how the consumption of organic food can be understood as a form of hybrid communication. By describing the consumption of organic food as a form of hybridity the paper shows how different codes such as health, aesthetics and morality can be reproduced by re-entering the economic code. This process of hybridizations allows the communication to handle more complexity than had it only been coded economically. But on the other hand the hybridization also creates an increased amount of social complexity. The paper argues that in order to better understand how consumption functions systems theory provides an analytical perspective that is well attuned into the entanglement of the different logics.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Organic consumption, systems theory, hybridization, moral
Subjects: Farming Systems > Social aspects
Food systems > Community development > Networks and ownership
Food systems > Policy environments and social economy
Food systems > Produce chain management
Research affiliation: European Union > CORE Organic II > HealthyGrowth
Deposited By: Christensen, Jytte
ID Code:27670
Deposited On:30 Oct 2014 08:08
Last Modified:30 Oct 2014 13:32
Document Language:English
Status:Unpublished
Refereed:Not peer-reviewed

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