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SWOT ANALYSIS OF ORGANIC MARKET IN BULGARIA

Ivanova-Peneva, Sonya (2014) SWOT ANALYSIS OF ORGANIC MARKET IN BULGARIA. In: Rahmann, G. and Aksoy, U. (Eds.) Building Organic Bridges, Johann Heinrich von Thünen-Institut, Braunschweig, Germany, 1, Thuenen Report, no. 20, pp. 97-100.

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Summary

In 2009, a big market research has been carried out by Vitosha research company, including 120 producers, retailers and wide number of consumers. This research is a huge document written on 273 pages with a lot of analyses, the most important of which is SWOT analysis of organic market in Bulgaria. Main conclusions from SWOT analysis are: Bulgaria has sufficient objective conditions to become a serious player in the bioproduction. As a serious potential can be reported the presence of a suitable environment and agricultural soils that could be adapted to organic farming. Regulations of organic production, and import and export of such products are clearly regulated and aligned with European requirements. Problems facing the bioproduction are more of economic nature - still lower subsidies per hectare, which have Bulgarian producers. The consumption of organic products is still poorly developed. The reason is low consumer awareness of the benefits of these products, as well as the ability to differentiate organic products from any imitations. Obstacles to consumption could be still limited distribution of organic products - the lack of specialized stores (except big cities like Sofia, Varna, Plovdiv), and also the available information sources, as well as low social status of people. Least popular products in Bulgaria are organic products that are not foods. Such products, with the exception of the essential oils are hardly produced in the country. The main part of organic production in Bulgaria remain foods, herbs, honey.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Poster
Keywords:organic products, market research, SWOT analysis, Bulgaria
Subjects: Values, standards and certification > Consumer issues
"Organics" in general > Countries and regions > Bulgaria
Research affiliation: Bulgaria > Other institutions
International Conferences > 2014: 18th IFOAM OWC Scientific Track: 4th ISOFAR Scientific Conference
ISBN:978-3-86576-128-6
DOI:10.3220/REP_20_1_2014
Deposited By: Ivanova-Peneva, Dr. Sonya G.
ID Code:24019
Deposited On:30 Oct 2014 17:52
Last Modified:30 Oct 2014 17:53
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:urn:nbn:de:gbv:253-201407-dn053621-1

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