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A collective mark for Peruvian non-certified organic products: smallholder market differentiation and product development

Quispe, Moisés; Van den Eeckhout, Hannes and Ugás, Roberto (2014) A collective mark for Peruvian non-certified organic products: smallholder market differentiation and product development. Paper at: IFOAM Organic World Congress 2014, Istanbul, Turkey, 13-15 October 2014. [Completed]

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Summary

In order to enhance the integration of non-certified smallholders into improved short value chains, the AGROECO Project supported the National Association of Ecological Farmers of Peru (ANPE PERU) to develop its “Frutos de la tierra” (Fruits of the earth) brand into a multi-product collective mark. The development process and bottlenecks are analyzed as well as suggestions presented.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Collective mark, smallholder market access, product differentiation, organic value chain innovation, food security
Agrovoc keywords:
LanguageValueURI
Englishfood securityhttp://aims.fao.org/aos/agrovoc/c_10967
Englishproduct developmenthttp://aims.fao.org/aos/agrovoc/c_16018
Englishmarket accesshttp://aims.fao.org/aos/agrovoc/c_1312459073954
Englishsmallholdershttp://aims.fao.org/aos/agrovoc/c_14343
Englishmarketing techniqueshttp://aims.fao.org/aos/agrovoc/c_4625
Englishincome generationhttp://aims.fao.org/aos/agrovoc/c_9000080
EnglishOrganic agriculturehttp://aims.fao.org/aos/agrovoc/c_15911
Subjects: Food systems > Food security, food quality and human health
Values, standards and certification > Consumer issues
Food systems > Produce chain management
Research affiliation: International Conferences > 2014: 18th IFOAM OWC Practitioners Track
Peru
Related Links:http://www.agroeco.leisa-al.org/, http://www.anpeperu.org
Deposited By: Van den Eeckhout, Hannes
ID Code:23631
Deposited On:23 Feb 2015 13:38
Last Modified:23 Feb 2015 13:38
Document Language:English
Status:Unpublished
Refereed:Not peer-reviewed

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